Express \(\frac { 2 x + 1 } { ( x - 3 ) ^ { 2 } }\) in the form \(\frac { A } { x - 3 } + \frac { B } { ( x - 3 ) ^ { 2 } }\), where \(A\) and \(B\) are constants.
Hence find the exact value of \(\int _ { 4 } ^ { 10 } \frac { 2 x + 1 } { ( x - 3 ) ^ { 2 } } \mathrm {~d} x\), giving your answer in the form \(a + b \ln c\), where \(a , b\) and \(c\) are integers.