| Exam Board | OCR |
| Module | S3 (Statistics 3) |
| Year | 2012 |
| Session | June |
| Topic | Hypothesis test of Pearson’s product-moment correlation coefficient |
3 A charity raises money by sending letters asking for donations. Because of recent poor responses, the charity’s fund-raiser, Anna, decides to alter the letter’s appearance and designs two possible alternatives, one colourful and the other plain. She believes that the colourful letter will be more successful. Anna sends 60 colourful letters and 40 plain letters to 100 people randomly chosen from the charity's database. There were 39 positive responses to the colourful letter and 12 positive responses to the plain letter. The population proportions of positive responses to the colourful and plain letters are denoted by \(p _ { C }\) and \(p _ { P }\) respectively. Test the null hypothesis \(p _ { C } - p _ { P } = 0.15\) against the alternative hypothesis \(p _ { C } - p _ { P } > 0.15\) at the \(2 \frac { 1 } { 2 } \%\) significance level and state what Anna could report to her manager.